Lipscomb Athletics
Identity Design & Development
Lipscomb University in Nashville is a NCAA Div. 1 Program playing in the Atlantic Sun Conference. Prolific, in partnership with Hartline Studio, worked with the Lipscomb Athletic Dept. to develop and design new marks to represent their teams, fans, alumni, students and spirit. The project design aesthetic goal was "fresh classic." The wordmark and interlocking LU are brand new, while the Bison is a revision of what Lipscomb has been using since 1996.